The Sydney Roosters are proud to announce that international mens swimwear and underwear company aussieBum has joined the Club in an all-encompassing partnership, which will see the iconic brand’s logo appear on the front of the Clubs playing shorts for the upcoming NRL Season.
aussieBum will also gain access to Roosters players to create unique content that separates the brand from its competitors and further tells the story of the company’s strong ties to the Australian culture.
Managing Director of aussieBum, Sean Ashby was thrilled by the announcement of the new partnership saying:
"We’re very proud and excited to partner with the Sydney Roosters and be part of the NRL 2016 season."
Sydney Roosters Chief Commercial Officer Jarrod Johnstone echoed these comments, stating;
“We are very pleased to welcome aussieBum to the Sydney Roosters for the upcoming 2016 NRL season.
“aussieBum is a truly iconic Australian brand globally and we look forward to leveraging this partnership with the traits and qualities that the Sydney Roosters brand holds within the Australian community ."
The aussieBum partnership with the Roosters will be visible during the Round 1 Home Game against arch rivals the South Sydney Rabbitohs on Sunday 6th March.